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Senior Director, Individual Giving

Company: United Way of the Alberta Capital Region
Date Posted: April 12, 2017


United Way of the Alberta Capital Region is seeking a Senior Director, Individual Giving who will play a key role in the achievement of United Way’s mission and vision by providing strategic and tactical leadership to individual giving programs both within and external to annual campaigns. Reporting to the Vice President, Development & Donor Relations and actively participating as a member of the senior Resource Development team, the Senior Director plays a key role with accountabilities for program vision, establishing strategic direction and developing operational plans for individual giving consistent with the community impact vision of United Way.

Supported by an organizational commitment to individual giving, the Senior Director will lead and motivate a team of four fundraising professionals and build on year-round strategies to drive revenue growth.



In 2016, our annual campaign raised $26 million. More than 23,000 individual donors contributed over half of the dollars raised, many through workplace campaigns. We are grateful to these individuals who are helping United Way create more opportunities for more people in our local communities. Our continued growth in individual giving will ensure that we can increase our investments as a community leader in the sector.

To learn more about United Way of the Alberta Capital Region and its work with more than 50 community partners, please see


The Senior Director, Individual Giving will possess a broad base of fundraising experience, including a solid understanding of individual giving at all levels, legacy giving and annual campaigns. With an eye to growth, and building on our progress and success to date, the ideal candidate will aspire to take our individual giving programs to the next level.

An experienced leader, the Senior Director will coach and mentor the individual giving team in the execution of strategies and operational plans, ensuring accountability and encouraging excellence and continuous improvement. Analytical and solution-oriented, the incumbent will excel in thoughtful decision making. Calm and mature under pressure, and possessing strong emotional intelligence, the ideal candidate will manage up, across and down with confidence and respect. 

Balanced with the ability to work well independently, the successful candidate will be a collaborative and contributing team player, seeking input from colleagues and honouring commitments. The Senior Director will be proactive in quickly learning about the organization’s culture and systems with an eye to applying individual giving theory and processes into our unique context. Possessing superb communication skills, the incumbent will respectfully engage and work in partnership with other staff towards the continued development and integration of individual giving in order to optimize revenue to the organization and ultimately increase community investments.

A relationship-builder by nature, the Senior Director will have the proven ability to translate our programs, impact and vision into compelling donor conversations. Motivated to achieve goals, the ideal candidate will champion moves management and utilize systems and tools, such as research and databases, to analyze data and efficiently accomplish objectives. A skilled enabler of volunteers, the incumbent will effectively engage with and leverage senior volunteers to maximize their passion, time, and connections most effectively. 

The Senior Director, Individual Giving will embody the vision and mission of United Way and become an ambassador of the organization and its priorities.



The Senior Director, Individual Giving is responsible for providing leadership to individual giving programs. Specifically, the new Senior Director will:

Individual Giving Program Development

  • Drive the growth and development of individual giving, including leadership, major, principal and legacy giving
  • In conjunction with individual giving team members, develop individual giving plans to help achieve the organizational mission 
  • Lead, develop, implement, analyze and report on plans, strategies and initiatives designed to attract and retain donors and increase individual giving revenues from community and workplace programs
  • Oversee the development and administration of systems, tools and techniques to further develop individual giving programs
  • Collaborate with communications and marketing staff to develop fundraising promotional materials for individual giving, and in conjunction with broader campaign goals
  • Analyze the data and experiences of previous years and evidence-based fund development practices in creating and implementing new strategies 

Donor Relations and Volunteer Management

  • Oversee the identification and engagement of potential major donors through the workplace campaign and the community at large  
  • Manage donor growth through research, identification, cultivation, solicitation, and stewardship
  • Develop and maintain a portfolio of current and prospective donors
  • Lead and manage volunteers to support major and principal gifts activities, including identifying, recruiting, orientating and engaging volunteers

Leadership and Management

  • Lead, coach and manage direct reports in executing individual giving plans and support each team member’s professional growth 
  • Work with staff to establish performance metrics and support the ongoing management of performance

Organizational Contributions

  • Collaborate within the organization to build and integrate strategies, grow capacity and support the success of resource development activities
  • Work with other United Way organizations to foster the growth of fund development; build rapport with other United Ways to generate goodwill and support the movement



To succeed in this inspiring role, the Senior Director will have the following attributes:

  • Extensive knowledge of major gifts, legacy giving, annual giving and campaigns, including experience with fundraising program metrics
  • Experience in volunteer management and working with senior level volunteers
  • Excellent interpersonal and relationship building skills and ability to collaborate with multiple stakeholders
  • Strong verbal and written communication skills and effective presentation skills
  • Strong leadership skills and demonstrated ability to motivate and coach staff
  • Strong research and analytical skills
  • Ability to work and plan strategically
  • Proven ability to successfully solicit major and principal gifts
  • Proficiency with prospect management software
  • Degree in a related area and/or a combination of education and significant relevant experience 

Additionally, the Senior Director will display the following core competencies in the role:

  • Personal alignment with mission
  • The building and strengthening of productive, trusting and respectful relationships
  • Commitment to personal accountability
  • Work to meet/exceed expectations focusing on organizational results
  • A collaborative and cooperative approach to working with others
  • Innovative ideas and embrace change to enhance results
  • Leading and managing others in alignment with organizational culture



For more information about this exciting career opportunity, please contact Patti Barrow, Senior Search and Fundraising Consultant by phone at (780) 991-2412 or alternatively by email at

Candidates are asked to contact us, or forward both resume and letter of interest to the above email address by May 8, 2017.  All enquiries will be kept in strict confidence.


Click here for more details of the Executive Brief of this position.